Marketing Your Law Firm
Many law firms believe the pandemic set them back, especially in terms of marketing. But this doesn’t need to be the case. The pandemic and the ongoing restrictions, even as they ease up, present an opportunity to focus on marketing your law firm.
Without the aid of in-person events, you’ll need to find other ways to market your firm. More people are using the internet to find the services they need, including legal support. Now is a great time to take advantage of that increase in searches for law firms.
What should you be doing to market your law firm during COVID and the aftermath of the pandemic?
1. Reach Out to Current and Past Clients with a Phone Call
You might not be able to meet with people in person, but you can still stay in contact with them. Calling them to see how they’re doing is a great way to connect. This isn’t a direct sales call. Instead, you’ll check in on clients, see how they feel, find out if they have questions, and establish rapport. Long-term, it helps business, but right now, you just want to connect.
2. Make It Easy to Connect with Your Team Online
In the past, clients didn’t get to know your team until they came face-to-face. You might have featured a photo online, but otherwise, the “getting to know you” phase didn’t happen until the in-person consultation. Without these meetings, you have no choice but to recreate that personal feeling online. Add photos, videos, and information about your team online. This makes it easy for clients to get to know and feel comfortable sharing information with you.
3. Dedicate a Specific Block of Time Each Week to Marketing
Everyone knows how easy it was to fall into less-than-stellar habits the last year. For many, the sudden and ongoing changes required to deal with the pandemic left things in disarray. Even after settling into a routine, many people lacked the motivation to do more than the bare minimum.
Without knowing exactly how long pandemic restrictions will last, it’s important to find ways to build marketing tasks back into your routine. Setting aside time each week to focus only on marketing efforts means you’ll keep up with everything needed to grow your firm during abnormal times.
Having a specific block of time also allows you to focus more deeply and get more finished. When you have dedicated time to marketing activities, you’ll get more accomplished in three hours than you would in five or seven hours spread haphazardly throughout the week.
For advice on getting more done with deep work, check out these tips from Thought Catalog.
4. Commit to Building the Best Possible Website for Your Law Firm
If you’re like most attorneys, there’s a long list of things you’d like to do with your website that you’re always too busy to get around to doing. Now is the time.
More people than ever are looking for legal support and guidance online. If your website is top-notch, you’re missing out on a huge opportunity. If you haven’t already or it’s been a while, do a website audit to make sure it’s:
- Up to date
- Filled with engaging content
- Ranking high in search engine results
- Aesthetically pleasing
5. Blog More and Better
If you haven’t updated your firm’s blog in some time or you have an unpredictable blog schedule, it’s time to get organized. Ideally, you’ll update your blog once a week. Studies show weekly updated blog content is needed to ensure your blog is bringing in new clients. Law firm websites with active blogs also see a significantly higher number of links to their sites – more than 95%. Google also pays more attention when your site includes an active blog.
Blogging helps you attract followers, establish yourself as an expert in your industry, and ensure that you are part of the most significant conversations in the legal world.
In addition to adding written blog content, consider making videos a part of your fresh content plan. The use of video is expected to increase significantly during the upcoming year. Video helps potential clients get to know you and trust you. It also helps you reach into other areas of the internet, including YouTube.
If you aren’t sure where to begin with this list or you are too busy to give law firm marketing your attention, we can help. Contact Legal Web Design to schedule a free consultation to discuss your marketing needs.