More and more these days people access the internet via a mobile device and expect to find a mobile-friendly website when they search for information. Estimates show within the next year nearly 65% of all internet users will be on a mobile device, which means if your site is not mobile-ready, you are pushing away potential clients.
What can you do to ensure your site is optimized for those visiting via a mobile device?
Check Your Load Time
Does your site load as fast on a desktop as it does on a mobile device? Could you make improvements to help it load even faster?
People rarely have the patience to wait for a site to load anymore, especially when they are using a mobile device. The faster the better, so take advantage of current trends that lean toward a simple, streamlined site design.
Another reason to consider streamlining and making a mobile-friendly website is to give it an overall mobile-friendly aesthetic. Too many drop-down menus, images, and quotes can make a site cumbersome and difficult to use. A minimalistic design that is uncluttered is your best bet.
To learn more about minimalism in website design, check out this article from The Next Web.
Avoid Pop-ups and Flash
Pop-ups and flash are annoying no matter the device, but they are especially troublesome when accessing a site via a mobile device. Some mobile devices do not even support Flash. Features on your mobile-friendly website should be universally supported and easy to use.
Focus on Prominent Calls-to-Action
For desktop users, calls-to-action can be viewed as subtle encouragement to take the next step. For mobile users, subtle is never the best way to go. Make calls-to-action on each page prominent and easy to understand. It must be as simple and straightforward as possible for someone to take action when using a mobile device.
Nothing is more frustrating for website visitors and business owners than mis-clicks. Unfortunately, many of the too-small graphics on sites designed for desktops trigger mis-clicks. Avoid “fat finger syndrome” and skewed metrics by using a design that is broad and easy to click on to achieve a desired action.
Sites designed with mobile users in mind must not forget the importance of SEO. Consider how search engines will read and rank your mobile-friendly website, just as you did with the desktop site.
For more tips on improving SEO for your site, check out this post.
For more tips on creating a site that is mobile-friendly or for help with using your site as your most powerful marketing tool, contact Legal Web Design.