Do you have questions about attorney content marketing? Is it something you’ve considered but aren’t sure it’s worth your firm’s time or money? Do you even know what it is and how to do it?
If you want to know more about content marketing and whether it’s something that should be part of your marketing plan, here’s what you need to know.
Attorney Content Marketing for Law Firms
Content is one of the most important tools law firms have for reaching out to new clients. The content you share on your website plays a significant role in helping turn prospects into clients. The content you share elsewhere is also a factor. Whether you’re writing articles or guest blog posts, sharing on social media groups, or answering questions in a forum, you’re growing your reputation and establishing yourself as an authority in the legal industry.
There’s no doubt about it: creating and sharing valuable content is a must on your marketing to-do list.
Where does content marketing fit in?
Content marketing is the creation and distribution of written, audio, and visual material to market your firm. It helps you connect with prospects during all three stages of the journey they take to reach your firm.
- Makes prospects aware of your firm and what it offers
- Reaches out to them to answer questions and help them consider you as an authority
- Puts your firm at the front of their mind when it’s time for them to make a decision
Content marketing isn’t about the hard sell. Instead, it shows your expertise and allows you to help people when they need it. It helps you build trust and makes it possible to connect with people who need you now and in the future.
How Attorney Content Marketing Improves SEO
In addition to building trust and establishing a connection with potential clients, content marketing also helps you improve SEO. The more high-quality content you produce the more favorably search engines view your online presence. Content helps you rank higher and attract more relevant traffic.
Investing in content marketing creates a cycle of success online. The more content you produce the better your ranking. The better you rank, the more people you attract to your website. And the more people you attract, the more you learn about what potential clients want from you. The information you collect can be used to create even more valuable content and become an even better resource for potential clients.
How Does Attorney Content Marketing Work?
There are multiple ways to approach content marketing successfully. One of the best options is to create a list of the questions you hear the most from potential and current clients. Is there a question you’re asked every day or every week? Do you hear the same thing during phone calls and in-person consultations with potential clients?
These inquiries are a great place to begin.
Take those questions and turn them into blog posts. Then create an FAQ. Then use that material to create a video.
Once you have a few solid pieces of content, you can begin its distribution. First and foremost, add your content to your blog. After that, look for platforms that use your type of content. You can turn your long-form blog articles into shorter articles for other websites and link back to your firm’s site in the articles you post online.
Creating a successful attorney content marketing strategy takes time, but once you’ve got a system in place, everything flows. Most people notice an increase in traffic and qualified prospects contacting their firm within a few weeks of beginning a content marketing strategy.
If you aren’t sure where to begin, start with creating content. You know your firm and your client base better than anyone. If you don’t have time to create long-form content pieces, make a list of questions you get and topics you know clients what to learn more about. You can provide this to a content creator who will turn the list into post-ready blog content.
After you’ve got a collection of content pieces, you can begin the marketing process for it. Again, if you don’t have time for the process, a content marketing firm can help you.
If you’d like to learn more about attorney content marketing or you’re ready to launch a content marketing campaign, contact Legal Web Design for a free consultation.