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How to Implement Marketing Automation

March 12th, 2021 / Kelly Jamrozy / Reading Time: 3 minutes

How to Implement Marketing AutomationWould Automation Help Make Marketing Your Law Firm Easier?

Is getting the word out about your firm eating up all of your time? Would learning how to implement marketing automation make the process easier?

Here’s are a few ideas that can help you streamline the process and try a more efficient approach to marketing.

What are the Benefits of Automating Your Marketing?

Every law firm benefits from automating part or all of its marketing efforts. It doesn’t matter the size of your firm or how much time and money you’re currently investing in marketing, automating the process makes it easier.

The many benefits of automating your firm’s marketing include:

  • Establishing a consistent system of communication with clients
  • Utilizing multiple pathways of interaction including email, social media, and more
  • Boosting your online reputation
  • Creating and managing a content marketing calendar that produces consistent content with minimal effort
  • Ensuring that nothing “falls through the cracks” in terms of following up with prospects and more
  • Creating and managing a local SEO strategy that evolves with Google updates
  • Applying testing methods that show what’s working and what isn’t – and how you can make changes

If these are all things your firm is handling now without automation, you already know how time-consuming it is. And if you aren’t doing these things, you should be. Automation allows you to fit more into your marketing strategy and increases the odds of success.

Can Learning How to Implement Marketing Automation Make Things Easier?

Is your firm still struggling with any of these time-consuming marketing tasks?

Marketing can be overwhelming for law firms, especially smaller ones that can’t afford an in-house marketing team. If you’ve struggled with any of the following marketing tasks, automation can help:

Prospect Follow-up

Has your firm mastered attracting the attention of potential clients, but following up with them is where things fall apart? It’s a common problem.

Failing to establish one-to-one communication with prospects and continue it once it’s begun wastes your initial efforts. You’ll end up in no better a position than if you hadn’t attracted their attention to begin with – maybe even worse if they’re disappointed you didn’t follow through.

Using an automated system to deal with prospects helps you streamline the process and ensures nobody is forgotten. Automated systems are useful for email communication, website inquiries, phone calls, and more.

Consistent, High-Quality Content

Email and other types of content are vital components of a successful marketing plan. This is especially true when content is used to nurture an existing relationship with a prospective client.

Unfortunately, many firms lack the resources needed to develop and manage a content strategy.

Automating your content means you’ll be able to do more than just post an occasional blog. You’ll be able to reach out to prospects with very specific content tools tailored to their needs. If your firm is looking for ways to boost your content or expand your strategy, automating things makes a big difference.

Online Reviews

Online reviews are one of your most powerful online marketing tools, but many lawyers aren’t sure how to go about soliciting them. Even if they’ve mastered collecting them, they aren’t sure what to do with the collection they’ve accrued.

Automating the solicitation and management of online reviews puts to use your most valuable resource – your firm’s satisfied clients. What these raving fans have to say about you is powerful and if you haven’t been making the most of it, now is the time.

Social Media

As much as you might be tempted to forego social media for your firm, it’s a modern-day marketing necessity. Your firm needs a social media presence.

Nowadays, it’s easier than ever to automate your social media efforts. Some tools allow you to schedule posts, manage interaction, and keep track of what’s working and what’s not regarding social media.

A/B Testing

Figuring out what works and what doesn’t is an ongoing battle for law firm marketing. A/B testing is a powerful tool for evaluating your efforts and determining what to do in the future.

A/B testing helps you figure out what similar tools result in the most leads and how much time people spend engaging with a particular piece of content. This way you can apply the design, layout, content, and other features of the better performing page to future endeavors.

If you’d like to know more about A/B testing, check out this article from Hubspot.

Qualifying Leads

If one of your primary goals is to gather the right kind of leads for your firm, automating the process makes it as easy as possible. Automation makes it possible for your firm to gather and evaluate larger swathes of data without investing a lot of time or money doing so.

These are a few of the most important ways automating aspects of your law firm marketing make your life easier. If you’d like to speak to someone about marketing automation or you have other questions about marketing your law firm, contact Legal Web Design.

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