Legal Web Design Blog
What should you avoid when law firm blogging? When writing any blog, for a legal website or otherwise, it is important to avoid any content that could be considered unprofessional or offensive. This includes profanity, personal attacks, and inflammatory language. Additionally, it is important to make sure that all information included in the blog is […]
User experience (UX) on a website is the overall satisfaction a user has when interacting with a website. This includes factors such as how easy it is to use the website, the design of the website, and the overall usability of the site. Creating a positive legal website user experience is essential for any website […]
Is a legal marketing funnel right for your firm’s marketing strategy? When it comes to marketing their law firms, lawyers have plenty of options. They can choose to advertise in print or online, sponsor events, or network with potential clients. However, not all marketing strategies are created equal and some are far more effective than […]
Organic traffic is the act of driving traffic to your website through organic means, such as through search engines or social media. It is different from paid traffic, which is when you pay for advertising to drive traffic to your site. Organic traffic is important because it is a key metric for SEO (search engine […]
Remarketing is a powerful marketing technique that allows you to keep your brand in front of bounced traffic after they leave your website. By placing a cookie on the visitor’s web browser, you can continue to show them targeted ads as they browse the internet, even after they’ve left your site. This helps to keep […]
If you’re like most law firms, you’re always looking for new ways to market your business and attract new clients. Case studies are an excellent way to do both. By sharing the stories of how you’ve helped your clients in the past, you can show potential clients what you’re capable of and build trust. What […]
As the legal landscape becomes increasingly competitive, lawyers are turning to search engine optimization (SEO) to ensure their websites are visible to potential clients. The best lawyer SEO targets local markets pre-qualified as potential clients. But with so many moving parts and ever-changing algorithms, SEO can be a complex and time-consuming endeavor. So the question […]
As a lawyer, you are always looking for ways to market your firm and attract new clients. Pay-per-click (PPC) marketing can be a great way to do this. But what is lawyer PPC advertising and how can you use it to your firm’s advantage? PPC is a type of online advertising that allows you to […]
No matter how skilled or experienced you may be as a lawyer, there’s always room for improvement when it comes to putting clients at ease. This is especially true when it comes to working with potential clients who are nervous or anxious about working with an attorney. Fortunately, there are a few things you can […]
