Legal Web Design Blog
What if I told you there’s an easy answer to all your law firm blogging woes and it’s on your TV 24 hours a day, 7 days a week? That’s right; it’s the news! Current events can help make your legal blog content better. For instance, current events make blogs better by providing up to date law firm blog content. This is especially true…
Lawyers and social media have a weird, yet effective relationship. Social networking for law firms has been a trending topic in our industry for years now, and we suspect that some law firms are probably tired of hearing about how social they should be. How many of you really, truly, actively engage in social media? More to the point…
For law firms that want to attract a broader client base—or maintain—there is no one solution. Compared to 15-20 years ago, however, marketing has become much more of a science. Data-tracking tools collect valuable insights, which can also provide important information about your ideal target audience. There are…
Google just announced that it’s rolling out the latest version of its Panda Update, first introduced in February 2011. The original Panda algorithm change promoted sites with quality content and downgraded sites with low quality content. Similarly, the latest update continues that trend. Even though the new update will affect…
Google is the largest search engine on the internet. Microsoft (Bing), Yahoo, Ask and AOL aren’t even close. In fact, another Google Site—YouTube—garners more search traffic than all of those competitors combined. Therefore, YouTube for lawyers should be a part of every attorney’s marketing plan. More than 3 billion searches are…
If you are an attorney, then SEO for law firm websites is important to your overall marketing strategy. Google Inc. announced that websites using SSL and HTTPS—the secure version of HTTP—may get a ranking boost. In Webmaster speak, HTTPS is a Search Engine Optimization (SEO) “ranking signal.” Google said in a blog post, the…
You’ve probably used the online review website Yelp to help you evaluate local dining, shopping, and entertainment as well as things like schools, health clubs, and mechanics. Indeed, it seems that few establishments are able to fly under the Yelp radar…and this includes a law practice. Yelp is…
Tucked away in the pages of a recent social media marketing report is a little-used social media platform that appears poised to make leaps and bounds in the coming year. Podcasts—digital media files made available for download and produced in a series, much like a radio program—are currently used only by about 6% of…
Social media is an integral part of online marketing for law firms. According to the 2014 Social Media Marketing Report, the overwhelming majority (97%) of marketers participate in social media marketing. Social Media Examiner published the 6th annual study, which is based on input from more than 2,800 marketers. This study…