Blog
The New Year is here and it’s time to start thinking about law firm marketing trends that will affect your firm in 2021. In addition to planning your year’s marketing budget, you’ll also want to determine how you’ll allocate that budget. We’re living in a different world than we were a few years ago and your legal marketing plans…
We want to take this opportunity to thank you because you’ve been such a big part of our longevity and success! It’s no secret that 2020 has been a challenging year. Which makes it even more important to recognize the little victories. And to appreciate what we’ve accomplished this year and in the previous two decades…
If your firm struggles with content marketing campaigns that never seem to get off the ground, you aren’t alone. Designing and implementing a successful digital content strategy is one of the biggest challenges of marketing a law firm in the modern age. Managing content and making sure it works for you requires a clear…
If you’ve ever wished your website was easier to use or that it offered more features, WordPress can help. With WordPress, you can build a completely new site or migrate your existing site from its current platform. There are many reasons why a migration to WordPress might be right for your site. For example: 1. Your Site is Out-of-Date…
Content is one of the strongest tools attorneys can use for online marketing. But in order to work content needs to be high-quality. Content needs to be well-written, interesting, and informative. It must also able to appeal to search engines and be SEO-friendly. Choosing the right keywords for attorneys is an important part…
The day of your law firm website launch is likely one of the most exciting of your career. Even if you had a previous website and you’ve updated to a more modern site, the launch day is filled with excitement. It’s tempting to rush into this event and get the ball rolling with your online marketing goals, but rushing the launch…
Launching or relaunching an attorney website is a great way to give your firm a boost of attention online, but it can also be a stressful experience. There’s a lot to consider and if things go wrong with the launch, it can reflect poorly on your firm. A bad launch can leave you feeling as if you might as well have kept things how they…
Your website is one of the most important aspects of your lawyer website design. It’s important to make sure each of the pages of your site is accomplishing your goals. If any of the pages, including the practice areas page, fall short, it’s costing you potential clients. The overall goal of a practice area page is to show potential…
Getting your law firm mentioned in the media – either online or in more traditional forms of media – can be extremely valuable. But how important are law firm media mentions? Can they get your firm attention and bring clients to your door? A media mention builds credibility, provides free advertising, and allows you to make…
A legal blog is one of the best tools you have for attracting and informing clients. It helps search engine results and ensures that visitors to your site stick around once they arrive. But blogging isn’t as easy as you might think. There are plenty of business owners who have invested hours or more into their blogs, only to…
Google recently announced Web Vitals, a set of metrics it will use to measure both the speed and the user experience of your professional lawyer website. The update will roll out sometimes in 2021 and be a part of an upcoming core algorithm update. It now means page experience is measurable and acknowledges that…
Businesses throughout the country and around the world have been affected by the COVID-19 outbreak. Law firms are no exceptions. Many firms have implemented procedures to protect employees and clients, many of which have people working from home and meeting with clients via teleconference. Many need COVID-19…
The Americans with Disabilities Act (“ADA”) provides a legal framework to make businesses more accessible for disabled individuals. The ADA is commonly associated with business locations only. However, most people do not know that the ADA can also apply to website accessibility. The federal government enacted the…
The money you have to invest in marketing is one of your law firm’s best resources but figuring out how to invest that money wisely takes some thought. What are the best ways to spend your law firm marketing budget? Unless your firm is a rare exception, you don’t want to invest a chunk of your marketing budget…
Lawyer SEO trends are constantly changing and keeping up when you’re busy can be a daunting task. If your goal is to create a search engine optimization for lawyers plan on your own, it’s best to choose a few trends that you think will work best…
People have always used the opinions of others to help them make buying decisions. Today, law firm testimonials and reviews are more important than ever – and shared online. Review sites allow people to quickly and easily share their thoughts on businesses. And while some business owners find this intimidating…
Legal Web Design is a proud sponsor of the No Bad Days Foundation. We recently helped build a website for them and we’re thrilled to share their mission with you. The No Bad Days Foundation supports children with medical disabilities who have been denied access to life-enhancing devices and equipment that insurance…
If you’re lost when it comes to attorney SEO and your website, there are plenty of resources available to help you. Unfortunately, not all of these resources are created equally. And if you’ve stumbled into an SEO scam and learned things the hard way, you’re likely overwhelmed by all of the options and trying to avoid another…
Have you ever wondered how to make an existing website mobile friendly? More and more these days people access the internet via a mobile device and expect to find a mobile-friendly website when they search for information. For instance estimates show within the next year nearly 65% of all internet users will be…
Mastering law firm SEO marketing doesn’t need to take forever. Here are a few tips that can help you reach your search engine ranking goals in just a couple of weeks. Lawyers invest a lot of time and money into their SEO campaign and for good reason. For instance, the better a site ranks the more likely it is to reach prospective clients and become a go-to..
Think email marketing is an effective way to reach out to clients? Here are several email marketing tips to help you have a successful email marketing campaign. Reaching out to clients via email is a great way to keep in touch. Whether it’s a monthly newsletter or you’re sharing information about a specific program or…
If you’ve been putting off updating your legal website design, now is the time to take action. The second half of the year is a great opportunity to tackle those projects from your to-do list that took a backseat to your beginning of the year goals. Tackling an update now can save you time, money, and frustration. It can…
If you are looking for law firm website design inspiration, you might start by asking yourself a series of questions. Is your law firm landing page producing less than stellar results? Have you avoided creating a landing page for fear it would seem too pushy or unprofessional? Your concerns are valid. Landing pages, when done…
Everyone knows law firm SEO marketing is a valuable tool for improving search engine results. Search engine optimization also ensures that Google and other search engines know your firm exists. Ranking high is important, but what’s more important is ranking high for the right searchers. In order to have one of the…
Website design trends tend to come and go, but when something works it tends to stick around. The key to creating a successful design for your law firm is to find the tried-and-true trends and make them a classic part of your design. What are some of 2016’s best law firm website design trends that are expected to continue…
A popular adage holds that there are three types of people in this world: those who make things happen, those who watch things happen, and those who wonder what happened. From an attorney marketing standpoint, however, it’s possible to add another type: those who capitalize on what happens. David Meerman Scott…
A growing body of research finds that consumers needing legal services are increasingly using the internet to find an attorney. Traditionally, people looking for an attorney would seek the advice of friends and family. The internet, however, is changing this. Now, however, great law firm websites, not word of mouth, have…
Law firm web marketing is ultimately all about fulfilling a need. Clients need information and guidance, therefore, they are more likely to select the best lawyer websites that provide this to them. Our job is to figure out how to meet them wherever they’re going. When a layperson hits the web with a potential lawsuit or…
What if I told you there’s an easy answer to all your law firm blogging woes and it’s on your TV 24 hours a day, 7 days a week? That’s right; it’s the news! Current events can help make your legal blog content better. For instance, current events make blogs better by providing up to date law firm blog content. This is especially true…
Lawyers and social media have a weird, yet effective relationship. Social networking for law firms has been a trending topic in our industry for years now, and we suspect that some law firms are probably tired of hearing about how social they should be. How many of you really, truly, actively engage in social media? More to the point…
Search Engine News
- Google Search of today won’t exist in 10 years, says DeepMind co-founder May 26, 2023
- The latest jobs in search marketing May 26, 2023
- How to do B2B content marketing the right way (with 5 examples) May 26, 2023
- Hands-on with Google’s new Search Generative Experience May 25, 2023
- SEO and ChatGPT: What’s DAM got to do with it? by Cynthia Ramsaran May 25, 2023
