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If you’re lost when it comes to attorney SEO and your website, there are plenty of resources available to help you. Unfortunately, not all of these resources are created equally. And if you’ve stumbled into an SEO scam and learned things the hard way, you’re likely overwhelmed by all of the options and trying to avoid another…
Have you ever wondered how to make an existing website mobile friendly? More and more these days people access the internet via a mobile device and expect to find a mobile-friendly website when they search for information. For instance estimates show within the next year nearly 65% of all internet users will be…
Mastering law firm SEO marketing doesn’t need to take forever. Here are a few tips that can help you reach your search engine ranking goals in just a couple of weeks. Lawyers invest a lot of time and money into their SEO campaign and for good reason. For instance, the better a site ranks the more likely it is to reach prospective clients and become a go-to..
Think email marketing is an effective way to reach out to clients? Here are several email marketing tips to help you have a successful email marketing campaign. Reaching out to clients via email is a great way to keep in touch. Whether it’s a monthly newsletter or you’re sharing information about a specific program or…
If you’ve been putting off updating your legal website design, now is the time to take action. The second half of the year is a great opportunity to tackle those projects from your to-do list that took a backseat to your beginning of the year goals. Tackling an update now can save you time, money, and frustration. It can…
A popular adage holds that there are three types of people in this world: those who make things happen, those who watch things happen, and those who wonder what happened. From an attorney marketing standpoint, however, it’s possible to add another type: those who capitalize on what happens. David Meerman Scott…
A growing body of research finds that consumers needing legal services are increasingly using the internet to find an attorney. Traditionally, people looking for an attorney would seek the advice of friends and family. The internet, however, is changing this. Now, however, great law firm websites, not word of mouth, have…
Law firm web marketing is ultimately all about fulfilling a need. Clients need information and guidance, therefore, they are more likely to select the best lawyer websites that provide this to them. Our job is to figure out how to meet them wherever they’re going. When a layperson hits the web with a potential lawsuit or…
What if I told you there’s an easy answer to all your law firm blogging woes and it’s on your TV 24 hours a day, 7 days a week? That’s right; it’s the news! Current events can help make your legal blog content better. For instance, current events make blogs better by providing up to date law firm blog content. This is especially true…
For law firms that want to attract a broader client base—or maintain—there is no one solution. Compared to 15-20 years ago, however, marketing has become much more of a science. Data-tracking tools collect valuable insights, which can also provide important information about your ideal target audience. There are…
Google is the largest search engine on the internet. Microsoft (Bing), Yahoo, Ask and AOL aren’t even close. In fact, another Google Site—YouTube—garners more search traffic than all of those competitors combined. Therefore, YouTube for lawyers should be a part of every attorney’s marketing plan. More than 3 billion searches are…
You’ve probably used the online review website Yelp to help you evaluate local dining, shopping, and entertainment as well as things like schools, health clubs, and mechanics. Indeed, it seems that few establishments are able to fly under the Yelp radar…and this includes a law practice. Yelp is…
Tucked away in the pages of a recent social media marketing report is a little-used social media platform that appears poised to make leaps and bounds in the coming year. Podcasts—digital media files made available for download and produced in a series, much like a radio program—are currently used only by about 6% of…
The social media marketing debate has shifted from, “Should I be doing it?” to “How should I be doing it?” Platforms such as Facebook, Twitter, and blogs are necessary to build your law firm’s brand and attract new clients. Since your time and resources are limited, this leads to the question of which social media activities provide the best…
What smaller law firms lack in resources, they make up for in responsiveness and creativity. This principal applies not only to how small and medium sized firms handle cases, but also to their marketing approach. Simply put, you cannot compete with large law firms on a dollar for dollar basis, but being smart about how you…
The practice of corporate journalism, according to a new report, is one of the best lawyer marketing platforms. It allows lawyers to stand out in a sea of content. Today, people have access to a seemingly-endless stream of information. This includes alerts, press releases, newsletters, blogs, and other content. In return, this…
Legal websites are one of the most valuable tools for web marketing for law firms. People search online for basic and detailed information before buying a product or choosing to do business with a firm. Unfortunately, even the best site in the world does no good if people are unable to find it. One of the best ways to promote…
One of the most important things about lawyer website marketing is reaching the correct target audience. All the marketing in the world will do no good if it does not appeal to the people with whom you most want to work. This is especially true for attorneys because they have such narrowly defined ideal clients. There are only so…
People, who are not using internet marketing to make a full-time living, often feel overwhelmed by how quickly developments come to pass in the industry. Some lawyers are just getting on board with having a website and using a blog. Therefore, they have already fallen behind because there are so many other strategies, like…
Keeping in touch with clients is a great way to generate business. Staying in contact with clients allows you to stay fresh in a current client’s mind so they think of you when legal support is needed. It also makes it easier for them to refer you to other potential clients. Reaching out on a consistent basis to current clients and…
Search Engine News
- Brave Search unveils AI answer engine April 18, 2024
- Tracking in 2024: Where we are and how to prep April 18, 2024
- How to survive the search results when you’re using AI tools for content April 18, 2024
- U.S. search ad revenues hit record $88.8 billion in 2023 April 17, 2024
- YouTube escalates war on ad blockers April 17, 2024
