Blog
Establishing a presence online is harder than ever. This is especially true for attorneys who need to be viewed as authorities in their field. You have many options for building an online presence and your content plays an important role. It’s one of the best tools you have for standing out from the competition and […]
Do you have questions about attorney content marketing? Is it something you’ve considered but aren’t sure it’s worth your firm’s time or money? Do you even know what it is and how to do it? If you want to know more about content marketing and whether it’s something that should be part of your marketing […]
Search engine optimization, better known as SEO, is one of the most powerful tools law firms have for getting noticed on the internet. It ensures potential clients find you when using search engines to look for lawyers and answers to their legal questions. The good – and surprising – news is that not only is […]
Law firms face more competition now than ever. This means attorneys must be on top of their game and utilize all of the marketing opportunities available to them, including those online. One of the best tools firms have to make the most of their digital opportunities is attorney SEO marketing. SEO, short for search engine […]
Marketing is always evolving. This has never been truer than the internet became such a vital part of marketing. Lawyers are constantly looking for law firm marketing tips and new ways to improve their marketing efforts and make the most of the opportunities that exist. But expanding and evolving your marketing efforts doesn’t mean you […]
If you’re trying to improve SEO and increase traffic to your firm’s site, you aren’t alone. Most lawyers understand that nowadays, having a strong online presence is an essential part of maintaining a successful practice. There are many tools you have to improve your search engine rankings. Backlinks are one of the best. Learning how […]
Law firms working with a marketing agency enjoy a wide range of benefits not available to those handling their marketing in-house. A law firm marketing agency helps you create efficient and effective marketing strategies that grow your firm. But is this a service you can afford? Finding room for marketing in your firm’s budget is […]
Marketing is an essential part of getting your firm noticed. But many attorneys have no idea where to begin. The best marketing strategies for law firms are organized, comprehensive, and effective. But creating a marketing plan for a law firm is a big challenge. The good news is it is one well worth undertaking and […]
If you’ve been marketing your law firm for any length of time, you’re probably familiar with attorney marketing basics. Create a website, network, offer the best service possible, and encourage complimentary word-of-mouth. Even moderately successful attorneys now the nuts-and-bolts for getting the word out about their firms. But this is far from enough when it […]
A Law Firm Marketing Plan Helps You Manage Stress Marketing a law firm is one of the most stressful aspects of being a lawyer. It often ends up on the backburner. A law firm marketing plan makes marketing your firm easier. Making marketing a priority is difficult when you have dozens of other responsibilities and […]
Would Automation Help Make Marketing Your Law Firm Easier? Is getting the word out about your firm eating up all of your time? Would learning how to implement marketing automation make the process easier? Here’s are a few ideas that can help you streamline the process and try a more efficient approach to marketing. What […]
Video Marketing for Lawyers Mention video marketing to most business owners and they’ll immediately develop a phobia of public speaking. Even many attorneys who are used to speaking in front of large groups and are comfortable with doing so shy away from video marketing. Video marketing for lawyers is one of the most powerful tools […]
Many law firms believe the pandemic set them back, especially in terms of marketing. But this doesn’t need to be the case. The pandemic and the ongoing restrictions, even as they ease up, present an opportunity to focus on marketing your law firm. Without the aid of in-person events, you’ll need to find other ways to…
Quality SEO content for lawyers is as valuable today as it was 10 years ago. Understanding how to write top-notch optimized content is a great way to boost search traffic and ensure that potential clients know your firm exists. What are three of the most important things you can do to ensure your firm’s site features quality…
Quality search engine-optimized content is important for all law firms. This is especially true for personal injury firms. In part, this is because of the direct-to-consumer nature of personal injury attorneys. Content for personal injury attorneys helps you reach out to clients and grow your firm. Content is a tool that puts…
LinkedIn is an online professional network with more than 100 million active user accounts. It’s ideal for lawyers who want to grow their networks and connect with new clients. It’s budget-friendly, scalable, and easy to use, but like all online marketing, it takes time and effort to make the most of the opportunities…
The New Year is here and it’s time to start thinking about law firm marketing trends that will affect your firm in 2021. In addition to planning your year’s marketing budget, you’ll also want to determine how you’ll allocate that budget. We’re living in a different world than we were a few years ago and your legal marketing plans…
If you’ve ever considered launching a podcast or it’s already on your list of things to do in 2021, you aren’t alone. Law firm podcasts are a great opportunity for attorneys to accomplish their goals in the modern era of legal marketing. They are also a lot of fun to put together and record. Benefits of podcasts for lawyers include…
We want to take this opportunity to thank you because you’ve been such a big part of our longevity and success! It’s no secret that 2020 has been a challenging year. Which makes it even more important to recognize the little victories. And to appreciate what we’ve accomplished this year and in the previous two decades…
If you’ve ever wished your website was easier to use or that it offered more features, WordPress can help. With WordPress, you can build a completely new site or migrate your existing site from its current platform. There are many reasons why a migration to WordPress might be right for your site. For example: 1. Your Site is Out-of-Date…
Content is one of the strongest tools attorneys can use for online marketing. But in order to work content needs to be high-quality. Content needs to be well-written, interesting, and informative. It must also able to appeal to search engines and be SEO-friendly. Choosing the right keywords for attorneys is an important part…
The day of your law firm website launch is likely one of the most exciting of your career. Even if you had a previous website and you’ve updated to a more modern site, the launch day is filled with excitement. It’s tempting to rush into this event and get the ball rolling with your online marketing goals, but rushing the launch…
Launching or relaunching an attorney website is a great way to give your firm a boost of attention online, but it can also be a stressful experience. There’s a lot to consider and if things go wrong with the launch, it can reflect poorly on your firm. A bad launch can leave you feeling as if you might as well have kept things how they…
Your firm’s About Us page is one of the most important parts of your website. The best law firm web design includes an About Us page that starts a personal connection with site visitors by sharing more of your firm’s story. It also helps you establish trust before you even meet a client face-to-face. What can you do…
Getting your law firm mentioned in the media – either online or in more traditional forms of media – can be extremely valuable. But how important are law firm media mentions? Can they get your firm attention and bring clients to your door? A media mention builds credibility, provides free advertising, and allows you to make…
A legal blog is one of the best tools you have for attracting and informing clients. It helps search engine results and ensures that visitors to your site stick around once they arrive. But blogging isn’t as easy as you might think. There are plenty of business owners who have invested hours or more into their blogs, only to…
The Americans with Disabilities Act (“ADA”) provides a legal framework to make businesses more accessible for disabled individuals. The ADA is commonly associated with business locations only. However, most people do not know that the ADA can also apply to website accessibility. The federal government enacted the…
The money you have to invest in marketing is one of your law firm’s best resources but figuring out how to invest that money wisely takes some thought. What are the best ways to spend your law firm marketing budget? Unless your firm is a rare exception, you don’t want to invest a chunk of your marketing budget…
Lawyer SEO trends are constantly changing and keeping up when you’re busy can be a daunting task. If your goal is to create a search engine optimization for lawyers plan on your own, it’s best to choose a few trends that you think will work best…
People have always used the opinions of others to help them make buying decisions. Today, law firm testimonials and reviews are more important than ever – and shared online. Review sites allow people to quickly and easily share their thoughts on businesses. And while some business owners find this intimidating…
Search Engine News
- Google policy update will restrict consumer finance ad targeting November 28, 2023
- X’s key advertisers aren’t pausing campaigns – they’re walking away November 28, 2023
- Microsoft Advertising launches new tool for enhanced ad revenue analytics November 28, 2023
- Google November 2023 core update rollout is now complete November 28, 2023
- TikTok launches new tool to help creators improve engagement November 28, 2023
