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It’s no secret that the internet is a breeding ground for negativity. And when it comes to businesses, that negativity can often take the form of online reviews. Bad reviews are the scourge of businesses, including law firms. The good news is you can do things to prevent a bad review from sinking your firm. […]
What is social proof? In short, social proof is the idea that people will tend to do what they see others doing. If they see other people doing something, they’ll be more likely to do it themselves. This concept can be applied in a variety of situations, but it’s particularly relevant when it comes to […]
If you’re like most lawyers, you’re always looking for ways to get more clients. One of the best ways to do that is by getting more positive law firm reviews. But how do you go about getting those all-important reviews? Here are five tips: 1. Make It Easy to Leave Reviews The first step is […]
There are countless ways to reach a local audience with online marketing. By tailoring your campaigns to a specific geographic region, you can hone in on potential customers and increase your chances of conversion. Here are five ways attorneys can use local online marketing: 1. Use Targeted Ads One of the most efficient ways to […]
Inbound marketing is a strategy that focuses on drawing customers to your business through interesting and valuable content. It’s an alternative to aggressive advertisements. One of the greatest benefits of inbound marketing is how it allows you to connect with potential clients who are already interested in your services. It can also be used in […]
Do you know what SEO questions to ask your SEO agency or specialist? Most business owners are too busy running their businesses to worry too much about what their SEO agency knows and doesn’t know. The only thing they’re worried about is whether or not they are getting results. But if you’re searching for an […]
When it comes to staying competitive, a strong marketing plan is key. In law firms, marketing takes on many different forms and for many businesses, it can seem like an overwhelming task. Creating a marketing plan gives you a foundation from which to work. To stay competitive in today’s market, you must have a marketing […]
What are the best legal marketing strategies? It really depends on what your firm is trying to achieve. Some firms want to build awareness of their brand in order to increase new business, some want to establish thought leadership within specific industry sectors, while others just want clients to know who they are and why […]
Are you wondering how to use your website as a marketing tool? As a lawyer, you likely know the value of having an up-to-date website. The same goes for using your website to market your law firm. If you’re going to invest time and money into your site, you want to get the most out […]
Understanding the importance of marketing your law firm and actually finding room in your budget to do so are very different things. Most lawyers understand that marketing is an essential part of their firm’s success. But far fewer sit down and carve out room in their budgets to accomplish their marketing goals. The good news […]
Marketing is an essential part of building a successful law firm. Knowing how to market your law firm can make or break things for firms of all sizes. Unfortunately, many firms are forced to put their marketing efforts on the backburner. Work with clients and other priorities comes first, for obvious reasons. But failing to […]
Creating a strong brand for your firm is about focus, clarity, and consistency. Consistent brand messaging builds trust with your audience and supports the fact that you are an expert in your industry. But far too many attorneys aren’t sure how to create a brand message. They have a general understanding of what a brand […]
What’s the key to success when it comes to online marketing for attorneys? It’s knowing what works and what doesn’t work for your firm. Whether you handle your marketing in-house or you hire an agency, you must know what brings you the greatest success. You have plenty of options for bringing new clients to your […]
Establishing a presence online is harder than ever. This is especially true for attorneys who need to be viewed as authorities in their field. You have many options for building an online presence and your content plays an important role. It’s one of the best tools you have for standing out from the competition and […]
Do you have questions about attorney content marketing? Is it something you’ve considered but aren’t sure it’s worth your firm’s time or money? Do you even know what it is and how to do it? If you want to know more about content marketing and whether it’s something that should be part of your marketing […]
SEO Marketing for Lawyers Search engine optimization, better known as SEO, is one of the most powerful tools law firms have for getting noticed on the internet. It ensures potential clients find you when using search engines to look for lawyers and answers to their legal questions. The good – and surprising – news is […]
Law firms face more competition now than ever. This means attorneys must be on top of their game and utilize all of the marketing opportunities available to them, including those online. One of the best tools firms have to make the most of their digital opportunities is attorney SEO marketing. SEO, short for search engine […]
Marketing is always evolving. This has never been truer than the internet became such a vital part of marketing. Lawyers are constantly looking for law firm marketing tips and new ways to improve their marketing efforts and make the most of the opportunities that exist. But expanding and evolving your marketing efforts doesn’t mean you […]
If you’re trying to improve SEO and increase traffic to your firm’s site, you aren’t alone. Most lawyers understand that nowadays, having a strong online presence is an essential part of maintaining a successful practice. There are many tools you have to improve your search engine rankings. Backlinks are one of the best. Learning how […]
Law firms working with a marketing agency enjoy a wide range of benefits not available to those handling their marketing in-house. A law firm marketing agency helps you create efficient and effective marketing strategies that grow your firm. But is this a service you can afford? Finding room for marketing in your firm’s budget is […]
Marketing is an essential part of getting your firm noticed. But many attorneys have no idea where to begin. The best marketing strategies for law firms are organized, comprehensive, and effective. But creating a marketing plan for a law firm is a big challenge. The good news is it is one well worth undertaking and […]
If you’ve been marketing your law firm for any length of time, you’re probably familiar with attorney marketing basics. Create a website, network, offer the best service possible, and encourage complimentary word-of-mouth. Even moderately successful attorneys now the nuts-and-bolts for getting the word out about their firms. But this is far from enough when it […]
A Law Firm Marketing Plan Helps You Manage Stress Marketing a law firm is one of the most stressful aspects of being a lawyer. It often ends up on the backburner. A law firm marketing plan makes marketing your firm easier. Making marketing a priority is difficult when you have dozens of other responsibilities and […]
Would Automation Help Make Marketing Your Law Firm Easier? Is getting the word out about your firm eating up all of your time? Would learning how to implement marketing automation make the process easier? Here’s are a few ideas that can help you streamline the process and try a more efficient approach to marketing. What […]
Video Marketing for Lawyers Mention video marketing to most business owners and they’ll immediately develop a phobia of public speaking. Even many attorneys who are used to speaking in front of large groups and are comfortable with doing so shy away from video marketing. Video marketing for lawyers is one of the most powerful tools […]
Many law firms believe the pandemic set them back, especially in terms of marketing. But this doesn’t need to be the case. The pandemic and the ongoing restrictions, even as they ease up, present an opportunity to focus on marketing your law firm. Without the aid of in-person events, you’ll need to find other ways to…
Quality SEO content for lawyers is as valuable today as it was 10 years ago. Understanding how to write top-notch optimized content is a great way to boost search traffic and ensure that potential clients know your firm exists. What are three of the most important things you can do to ensure your firm’s site features quality…
Quality search engine-optimized content is important for all law firms. This is especially true for personal injury firms. In part, this is because of the direct-to-consumer nature of personal injury attorneys. Content for personal injury attorneys helps you reach out to clients and grow your firm. Content is a tool that puts…
LinkedIn is an online professional network with more than 100 million active user accounts. It’s ideal for lawyers who want to grow their networks and connect with new clients. It’s budget-friendly, scalable, and easy to use, but like all online marketing, it takes time and effort to make the most of the opportunities…
The New Year is here and it’s time to start thinking about law firm marketing trends that will affect your firm in 2021. In addition to planning your year’s marketing budget, you’ll also want to determine how you’ll allocate that budget. We’re living in a different world than we were a few years ago and your legal marketing plans…
