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Law Firm Marketing

Legal Web Design blog posts related to law firm marketing.

A growing body of research finds that consumers needing legal services are increasingly using the Internet—rather than the advice of friends and family—to find an attorney. The most recent study to report on this trend comes from the marketing firm Perceptio in an eBook entitled “Revenue and Client Growth: A Guide for Firm Management.” In the report, Perceptio points out that in 2005, 65% of people searching for an attorney found
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Law firm web marketing is ultimately all about fulfilling a need. Clients need information and guidance. Our job is to figure out how to meet them wherever they’re going. When a layperson hits the web with a potential lawsuit or a legal need, we want to make sure they find our clients first. To accomplish that, we have to understand how today’s prospective clients are using the Internet to conduct law
Tagged in: Law Firm Marketing SEO
What if I told you there’s an easy answer to all your law firm blogging woes and it’s on your TV 24 hours a day, 7 days a week? That’s right: the news. Current events make blogs better. That’s especially true in the law firm marketing context, where the whole point of blogging is to strengthen your connection to clients and bolster your standing in the search results. Current events blogging

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For law firms that want to attract a broader client base—or simply maintain—there is no one single, surefire solution. Compared to 15-20 years ago, however, marketing has become much more of a science, thanks largely to data-tracking tools that collect valuable insights. The team at Legal Web Design is always trying to keep our clients on the leading edge of law firm marketing. With that in mind, we offer a few
Tagged in: Law Firm Marketing

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Google is far and away the largest search engine on the internet. Microsoft (Bing), Yahoo, Ask and AOL aren’t even close. In fact, another Google Site—YouTube—garners more search traffic than all of those competitors combined. More than 3 billion searches are processed on YouTube each month. Every minute, 100 hours of video are uploaded on YouTube. Every month, 6 billion hours of video are viewed on the site, currently the fastest

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