Blog
The social media marketing debate has shifted from, “Should I be doing it?” to “How should I be doing it?” Platforms such as Facebook, Twitter, and blogs are necessary to build your law firm’s brand and attract new clients. Since your time and resources are limited, this leads to the question of which social media activities provide the best…
Following in the footsteps of Siri, the voice-activated search on iPhones, Google rolled out Google Voice last year. Google Voice Search is now available on both mobile and PC-based versions of Chrome, Google’s popular web browser. While still in its early stages, Google Voice Search is growing in popularity and promises to…
If there is one thing that can send a website owner into a spiral of confusion and hysteria, it is a Google algorithm update. Algorithm updates happen frequently, but there are more intensive instances during the year that can have a significant impact on website rankings. Even the smallest dip in rankings can be detrimental to your…
As an attorney, you already understand the importance of content writing for law firms. Unfortunately, with the legal writing you do for clients, finding time to write content for your website can be difficult. In addition, many attorneys are not equipped to write content that is attractive to potential clients. Typically…
Keeping a law firm blog current and filled with relevant, high-quality content is a blogger’s biggest challenge. This is true for people blogging to promote their law firm, as opposed to those who blog for a living. Blogs are great for attracting attention to a firm, but an attorney’s priorities must focus on clients and the…
Lawyer website SEO can seem like a black-hole confusion, especially when your full-time efforts are not focused on your website. Fortunately, there are several simple things attorneys can do to improve their law firm SEO without turning optimization into a major undertaking. Implementing these five tips can enhance…
If you invested any time researching online marketing for attorneys and what it takes to build a successful website for your law firm, you already know the importance of content. As the saying goes, “content is king.” It has become a cliché, but there is truly great value in providing fresh content…
One of the most effective ways to improve rankings online is to implement a law firm SEO campaign. If you are unfamiliar with the term, SEO stands for search engine optimization. For years, designers have used tricks to improve rankings by outsmarting the algorithms used by Google and other search engines…
Most lawyers have discovered that writing a legal profession blog is an effective, simple and convenient way to enhance their reputation, build a professional network, and enhance search engine optimization efforts. For many lawyers, legal blogging is an effective tool for reputation enhancement. It helps raise your…