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In the highly competitive landscape of the legal industry, having a strong online presence is essential for law firms. Search engine optimization (SEO) is crucial in improving the visibility and ranking of a law firm’s website in search engine results pages (SERPs). It makes it easier for potential clients to find the necessary legal services. […]
In the ever-evolving landscape of online marketing, search engine optimization (SEO) is a crucial aspect of enhancing visibility and reach. Among everything to concern yourself with regarding SEO, one of the most important is the presence of duplicate content. It’s a challenge many lawyers face when building a strong online presence. What should you know […]
SEO is an essential aspect of your firm’s online presence. But rarely do attorneys have the time to do all that’s needed to improve their site’s ranking. Many don’t even know where to begin when it comes to SEO, which is understandable since their focus is law and not online marketing. What can lawyers do […]
In today’s digital age, having a strong online presence is crucial for businesses of all kinds. This is especially true for law firms, which rely heavily on their reputation and visibility to attract new clients. Search engine optimization (SEO) is one of the most effective ways to improve a law firm’s online visibility, but is […]
It’s no secret that law firms need to have a strong online presence to succeed. Potential clients go straight to Google when they legal services. If your law firm isn’t visible, you risk losing out to your competitors. That’s where search engine optimization (SEO) comes into play. For a successful SEO campaign, it’s important to […]
Using keywords to optimize your online presence is one of the most important steps you can take to increase your visibility and grow your business. But what makes a keyword good for SEO? It’s important to understand the answer to this question if you want to leverage the power of keywords and get ahead in […]
If you’re a lawyer looking to promote your law firm online, chances are you’ve heard of both SEO and PPC. But what is the difference between the two? Let’s take a look at each term and explain how they can help lawyers reach their marketing goals. What Is SEO? SEO stands for Search Engine Optimization. […]
As a lawyer, you know the importance of SEO for attracting new clients and growing your business. Here are 3 important SEO strategies for lawyers that you should be using to get ahead of the competition: 1. Optimize Your Website for Local Search Make sure your website is optimized for local search by including your […]
As the legal landscape becomes increasingly competitive, lawyers are turning to search engine optimization (SEO) to ensure their websites are visible to potential clients. The best lawyer SEO targets local markets pre-qualified as potential clients. But with so many moving parts and ever-changing algorithms, SEO can be a complex and time-consuming endeavor. So the question […]
SEO Marketing for Lawyers Search engine optimization, better known as SEO, is one of the most powerful tools law firms have for getting noticed on the internet. It ensures potential clients find you when using search engines to look for lawyers and answers to their legal questions. The good – and surprising – news is […]
Law firms face more competition now than ever. This means attorneys must be on top of their game and utilize all of the marketing opportunities available to them, including those online. One of the best tools firms have to make the most of their digital opportunities is attorney SEO marketing. SEO, short for search engine […]
Launching or relaunching an attorney website is a great way to give your firm a boost of attention online, but it can also be a stressful experience. There’s a lot to consider and if things go wrong with the launch, it can reflect poorly on your firm. A bad launch can leave you feeling as if you might as well have kept things how they…
Google recently announced Web Vitals, a set of metrics it will use to measure both the speed and the user experience of your professional lawyer website. The update will roll out sometimes in 2021 and be a part of an upcoming core algorithm update. It now means page experience is measurable and acknowledges that…
People have always used the opinions of others to help them make buying decisions. Today, law firm testimonials and reviews are more important than ever – and shared online. Review sites allow people to quickly and easily share their thoughts on businesses. And while some business owners find this intimidating…
If you’re lost when it comes to attorney SEO and your website, there are plenty of resources available to help you. Unfortunately, not all of these resources are created equally. And if you’ve stumbled into an SEO scam and learned things the hard way, you’re likely overwhelmed by all of the options and trying to avoid another…
Mastering law firm SEO marketing doesn’t need to take forever. Here are a few tips that can help you reach your search engine ranking goals in just a couple of weeks. Lawyers invest a lot of time and money into their SEO campaign and for good reason. For instance, the better a site ranks the more likely it is to reach prospective clients and become a go-to..
Everyone knows law firm SEO marketing is a valuable tool for improving search engine results. Search engine optimization also ensures that Google and other search engines know your firm exists. Ranking high is important, but what’s more important is ranking high for the right searchers. In order to have one of the…
A popular adage holds that there are three types of people in this world: those who make things happen, those who watch things happen, and those who wonder what happened. From an attorney marketing standpoint, however, it’s possible to add another type: those who capitalize on what happens. David Meerman Scott…
Law firm web marketing is ultimately all about fulfilling a need. Clients need information and guidance, therefore, they are more likely to select the best lawyer websites that provide this to them. Our job is to figure out how to meet them wherever they’re going. When a layperson hits the web with a potential lawsuit or…
What if I told you there’s an easy answer to all your law firm blogging woes and it’s on your TV 24 hours a day, 7 days a week? That’s right; it’s the news! Current events can help make your legal blog content better. For instance, current events make blogs better by providing up to date law firm blog content. This is especially true…
Google just announced that it’s rolling out the latest version of its Panda Update, first introduced in February 2011. The original Panda algorithm change promoted sites with quality content and downgraded sites with low quality content. Similarly, the latest update continues that trend. Even though the new update will affect…
If you are an attorney, then SEO for law firm websites is important to your overall marketing strategy. Google Inc. announced that websites using SSL and HTTPS—the secure version of HTTP—may get a ranking boost. In Webmaster speak, HTTPS is a Search Engine Optimization (SEO) “ranking signal.” Google said in a blog post, the…
You’ve probably used the online review website Yelp to help you evaluate local dining, shopping, and entertainment as well as things like schools, health clubs, and mechanics. Indeed, it seems that few establishments are able to fly under the Yelp radar…and this includes a law practice. Yelp is…
The social media marketing debate has shifted from, “Should I be doing it?” to “How should I be doing it?” Platforms such as Facebook, Twitter, and blogs are necessary to build your law firm’s brand and attract new clients. Since your time and resources are limited, this leads to the question of which social media activities provide the best…
Following in the footsteps of Siri, the voice-activated search on iPhones, Google rolled out Google Voice last year. Google Voice Search is now available on both mobile and PC-based versions of Chrome, Google’s popular web browser. While still in its early stages, Google Voice Search is growing in popularity and promises to…
If there is one thing that can send a website owner into a spiral of confusion and hysteria, it is a Google algorithm update. Algorithm updates happen frequently, but there are more intensive instances during the year that can have a significant impact on website rankings. Even the smallest dip in rankings can be detrimental to your…
As an attorney, you already understand the importance of content writing for law firms. Unfortunately, with the legal writing you do for clients, finding time to write content for your website can be difficult. In addition, many attorneys are not equipped to write content that is attractive to potential clients. Typically…
Having an attorney website and having one that accomplishes your business goals are two different things. For instance, any law firm can build a site that provides basic information. In addition, there are also fast and cheap ways to fill a site with content, but these options are rarely enough to create a quality site. For a site to…
Lawyer website SEO can seem like a black-hole confusion, especially when your full-time efforts are not focused on your website. Fortunately, there are several simple things attorneys can do to improve their law firm SEO without turning optimization into a major undertaking. Implementing these five tips can enhance…
Creating a website is challenging work, which is why many companies have mediocre sites. When you first begin building or revamping your law firm’s site, the experience can seem overwhelming. There is a lot you need to know and do, but if you organize the information, the process becomes much easier. Understanding…
Search Engine News
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