Blog
In today’s world, a professional website is a must-have for all businesses. For lawyers, a website is an essential tool that helps them establish credibility and build trust with potential clients. One of the most important things a website does for an attorney is help them establish credibility. How? Here’s what you need to know. […]
Legal Web Design can help you create and utilize calls to action that work for your firm. In the highly competitive world of law firms, it is critical to have an effective website that engages potential clients and encourages them to take action. How can your firm improve the calls to action you’re using on […]
Are you wondering how to use your website as a marketing tool? As a lawyer, you likely know the value of having an up-to-date website. The same goes for using your website to market your law firm. If you’re going to invest time and money into your site, you want to get the most out […]
Have you begun planning for 2022 yet? Is updating or improving your attorney website on your list of things to do in the New Year? You aren’t alone. Many lawyers intend to make changes to their website in 2022. Many of them realized throughout 2020 and 2021 that their firm’s site has become more important […]
If you’ve ever wished your website was easier to use or that it offered more features, WordPress can help. With WordPress, you can build a completely new site or migrate your existing site from its current platform. There are many reasons why a migration to WordPress might be right for your site. For example: 1. Your Site is Out-of-Date…
The day of your law firm website launch is likely one of the most exciting of your career. Even if you had a previous website and you’ve updated to a more modern site, the launch day is filled with excitement. It’s tempting to rush into this event and get the ball rolling with your online marketing goals, but rushing the launch…
Launching or relaunching an attorney website is a great way to give your firm a boost of attention online, but it can also be a stressful experience. There’s a lot to consider and if things go wrong with the launch, it can reflect poorly on your firm. A bad launch can leave you feeling as if you might as well have kept things how they…
Your website is one of the most important aspects of your lawyer website design. It’s important to make sure each of the pages of your site is accomplishing your goals. If any of the pages, including the practice areas page, fall short, it’s costing you potential clients. The overall goal of a practice area page is to show potential…
A legal blog is one of the best tools you have for attracting and informing clients. It helps search engine results and ensures that visitors to your site stick around once they arrive. But blogging isn’t as easy as you might think. There are plenty of business owners who have invested hours or more into their blogs, only to…
Google recently announced Web Vitals, a set of metrics it will use to measure both the speed and the user experience of your professional lawyer website. The update will roll out sometimes in 2021 and be a part of an upcoming core algorithm update. It now means page experience is measurable and acknowledges that…
Businesses throughout the country and around the world have been affected by the COVID-19 outbreak. Law firms are no exceptions. Many firms have implemented procedures to protect employees and clients, many of which have people working from home and meeting with clients via teleconference. Many need COVID-19…
If you’re lost when it comes to attorney SEO and your website, there are plenty of resources available to help you. Unfortunately, not all of these resources are created equally. And if you’ve stumbled into an SEO scam and learned things the hard way, you’re likely overwhelmed by all of the options and trying to avoid another…
Have you ever wondered how to make an existing website mobile friendly? More and more these days people access the internet via a mobile device and expect to find a mobile-friendly website when they search for information. For instance estimates show within the next year nearly 65% of all internet users will be…
If you are looking for law firm website design inspiration, you might start by asking yourself a series of questions. Is your law firm landing page producing less than stellar results? Have you avoided creating a landing page for fear it would seem too pushy or unprofessional? Your concerns are valid. Landing pages, when done…
Everyone knows law firm SEO marketing is a valuable tool for improving search engine results. Search engine optimization also ensures that Google and other search engines know your firm exists. Ranking high is important, but what’s more important is ranking high for the right searchers. In order to have one of the…
Website design trends tend to come and go, but when something works it tends to stick around. The key to creating a successful design for your law firm is to find the tried-and-true trends and make them a classic part of your design. What are some of 2016’s best law firm website design trends that are expected to continue…
A popular adage holds that there are three types of people in this world: those who make things happen, those who watch things happen, and those who wonder what happened. From an attorney marketing standpoint, however, it’s possible to add another type: those who capitalize on what happens. David Meerman Scott…
A growing body of research finds that consumers needing legal services are increasingly using the internet to find an attorney. Traditionally, people looking for an attorney would seek the advice of friends and family. The internet, however, is changing this. Now, however, great law firm websites, not word of mouth, have…
Law firm web marketing is ultimately all about fulfilling a need. Clients need information and guidance, therefore, they are more likely to select the best lawyer websites that provide this to them. Our job is to figure out how to meet them wherever they’re going. When a layperson hits the web with a potential lawsuit or…
If you are an attorney, then SEO for law firm websites is important to your overall marketing strategy. Google Inc. announced that websites using SSL and HTTPS—the secure version of HTTP—may get a ranking boost. In Webmaster speak, HTTPS is a Search Engine Optimization (SEO) “ranking signal.” Google said in a blog post, the…
Tucked away in the pages of a recent social media marketing report is a little-used social media platform that appears poised to make leaps and bounds in the coming year. Podcasts—digital media files made available for download and produced in a series, much like a radio program—are currently used only by about 6% of…
Legal websites are one of the most valuable tools for web marketing for law firms. People search online for basic and detailed information before buying a product or choosing to do business with a firm. Unfortunately, even the best site in the world does no good if people are unable to find it. One of the best ways to promote…
As an attorney, you already understand the importance of content writing for law firms. Unfortunately, with the legal writing you do for clients, finding time to write content for your website can be difficult. In addition, many attorneys are not equipped to write content that is attractive to potential clients. Typically…
Having an attorney website and having one that accomplishes your business goals are two different things. For instance, any law firm can build a site that provides basic information. In addition, there are also fast and cheap ways to fill a site with content, but these options are rarely enough to create a quality site. For a site to…
One of the most important things about lawyer website marketing is reaching the correct target audience. All the marketing in the world will do no good if it does not appeal to the people with whom you most want to work. This is especially true for attorneys because they have such narrowly defined ideal clients. There are only so…
People, who are not using internet marketing to make a full-time living, often feel overwhelmed by how quickly developments come to pass in the industry. Some lawyers are just getting on board with having a website and using a blog. Therefore, they have already fallen behind because there are so many other strategies, like…
Creating a website is challenging work, which is why many companies have mediocre sites. When you first begin building or revamping your law firm’s site, the experience can seem overwhelming. There is a lot you need to know and do, but if you organize the information, the process becomes much easier. Understanding…
The About Page for your lawyer website is one of the most important features, but many times it gets neglected. Numerous attorney websites feature just a few details, focusing more on providing legal tips and information to potential clients. Unfortunately, a scant, disorganized, or unappealing About Page can drive clients…
Attorneys and website designers must work together to come up with ideas for attorney website design inspiration. The best websites for attorneys provide information to potential clients to help them determine if a law firm is the right choice for them. It is also important to create sites containing enough information…
If you invested any time researching online marketing for attorneys and what it takes to build a successful website for your law firm, you already know the importance of content. As the saying goes, “content is king.” It has become a cliché, but there is truly great value in providing fresh content…
Search Engine News
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